The Corporate Brand.
At Gear Up we like to consider the corporate gift as an old phenomenon. It dates back to the reward for long service to the company. It also represents company behaviour such as, saying what a great job you have done, congratulations on your promotion, welcome to our business (or welcome to our family), or let's have a party (corporate event) and celebrate.
To make the corporate gift something special we need to get back to basics and give thought to how we and our business relate to the people that have helped us. We also need to consider those that have reached personal milestones and reward them.